Debit Card Market Penetration

U.S. Debit Card Circulation (in millions):

2011 (March)
2010200920082007
MasterCard126123123124113
VISAN/A418394333321
TotalN/A541517457434

(Source: VISA, MasterCard)

  • Debit card usage fell from 2008 to 2009, with 56 percent of consumers indicating they used a debit card in the month preceding the September 2009 survey, compared to 66 percent of consumers in 2008.
    (Source: Javelin Strategy and Research, February 2010)
  • 71 percent of Americans aged 18 to 24 said that they had used a debit card in the month preceding the September 2008 survey. Just 51 percent of that same age group indicated they had used a credit card in the same period.
    (Source: Javelin, “Credit Card Spending Declines” study, March 2009)
  • 76 percent of Americans aged 25 to 34 indicated they had used a debit card in the month preceding the September 2008 survey. 63 percent of that age group said that had used a credit card in the same period.
    (Source: Javelin, “Credit Card Spending Declines” study, March 2009)
Close